Ask Jeeves Butler Offers One Last Hidden Gag

Are you a fan of easter eggs? Not the chocolate kind, but the kind hidden away in web sites or software.

Ask Jeeves has always held the crown as the “coolest kid on the block” with their many hidden jokes over the years. Surely you didn’t think Ask’s butler, Jeeves, would enter retirement without one last gag.

Playing around with the Jeeves retirement site, you’ll discover one of the many retirement options for Jeeves is “Daredevil Jeeves”. Funny enough, but something about the cartoon looked very familiar.

Is it just me, or does Jeeves look uncannily like Happy Days’ Fonzie? And what in the world is Jeeves jumping over? Yes, ladies and gentlemen, as a gesture that Jeeves’ cartoon escapades are coming to an end, we find the English butler “Jumping the Shark“.

Brilliant! Absolutely brilliant. While other companies cringe at being associated with the phrase, Ask is taking the opportunity to demonstrate that, not only are they far from jumping any sharks, but they’re not scared to poke fun at those companies who may well be jumping.

I’ll certainly miss Jeeves, but I’m pretty sure his spirit of innovation and humor will live on for many years to come.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.