AtomShockwave, the combined entity of Atom Films and Shockwave announced on Tuesday the acquisition of AddictingGames. AddictingGames serves as a directory for casual games. This acquisition will create the largest privately owned entertainment company on the web.
“This acquisition is the first step in an aggressive plan to extend our media footprint, and continue to attract millions of consumers,” said Mika Salmi, AtomShockwave CEO. “Our mission is to provide entertainment that feeds an exploding interest among consumers for bite size entertainment they can easily access and consume in short bursts.”
AtomFilms provides tons of video content, including films, animation and Shockwave provides accessories for game play. The new merger is estimated to take traffic up to about 30 million a month between the AtomShockwave and AddictingGames, who brings in about 5 million to the fold. This should help their cross-pollination efforts and in the process their ad dollars.
“Consumers want to grab the entertainment they want when they want,” Salmi said. “They don’t want to sit down to a full course meal. Instead of downloading feature length movies or hours of console gaming, consumers are instead grabbing short content that they can enjoy between classes or meetings, after dinner, or between phone calls. Addictinggames.com is the ultimate directory of short, fun, online games and fits perfectly with our strategy to reach today’s time pressed consumers.”
As content is the name of the game, this acquisition should work well. It will fit into the niche for AtomShockwave and add some new people in the process.
John Stith is a staff writer for Murdok covering technology and business.
