Giles Turnbull, a Mac user who writes over on O’Reilly: “There’s something that Microsoft is doing much better than Apple.” …
“Not only doing it better, but improving with each and every day that goes by. It is a cutting-edge activity for large corporations, something that few businesses today have even tried, let alone got right. But Microsoft has got it right and is reaping the benefits.
“What is this mysterious activity I’m talking about?”
You’ll have to visit his post to find out.
I notice that his readers give the usual “Microsoft doesn’t deserve credit” kind of reactions. That’s OK. I’m seeing that our products are getting better thanks to a better conversation. I’m noticing that many many more program and product managers are wondering what their audience will think about their products and services. That’s massively good and I don’t really care if anyone notices externally.
He’s right that most other companies are terrified of this new world. I just got another note from one of my readers who says an organization he’s on the board of directors on is freaked out that he has a blog and is going nuclear.
I can smell the fear when I go in a room of PR or C-level executives. Personally, I like working at a place where I don’t have fear of telling you what I think at 1:42 a.m. without checking with PR first.
Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.
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