The boys and girls and blinkx said they’ve added a few new friends to their list, doubling the number of content partners and in the process, adding quite a bit of video content to their already large database.
The new providers include Blastro, CNET, CraveOnline, Gametrailer.com, IT Conversations, ManiaTV, StupidVideos, YouTube and Vidiac and others. This will give them more multi-media content and access to user generated sources like podcasts and videoblogs.
“Trying to index audio and video content using manual approaches like tagging is not only time-consuming, but thoroughly ineffective. blinkx’s automated approach to finding, transcribing and indexing content enables us to build our index as fast as we find content, providing our users with the largest and most current content store,” said Suranga Chandratillake, CTO and founder of blinkx.
blinkx certainly fills a niche. The ever expanding volume of video content on the web makes what the offer, quite useful and video content is becoming an incredibly relevant portion of the search engine world.
“Our users are each unique and together represent an extremely broad range of interests — that’s why having as broad and deep a content base as possible is essential. The content partners we’re adding today represent just that… everything from in-depth technical discussion from IT Conversations to live broadband TV found at ManiaTV and pop-culture content as showcased by Craveonline. We’re very excited to bring what they create to our users,” said Jon Gregg, VP of business development, blinkx.
This all comes after the recent news of Rupert Murdoch’s News Corp negotiations to purchase blinkx as he was looking to get into the online world of search. This should make them even more relevant.
blinkx built their search with intelligent Context Clustering Technology (CCT) as they called it and combined that with their own context prediction and synchronization tool and this allows them to analyze and understand the actual content of an audio/video file. The output of these analytical sub-processes are stored as further metadata tracks, alongside the digitally encoded content itself; not only does blinkx know what was said, blinkx knows exactly when it was said.
John Stith is a staff writer for murdok covering technology and business.
