Eurekster, Inc., a behavioral search technology firm, announced it is making a personalized search platform available for website publishers. Entitled Eurekster SearchPublisher , the service enables website operators to provide users with a tailored search option unique to visitors.
The platform works by providing contextual refinement of search queries originating from publisher websites. Relevancy is based solely upon the collective behavior of site searchers by analysis of click through behavior. Eurekster says the patented Learning Search technology allows users to passively and anonymously participate by never requiring login or personal preference information.
SearchPublisher refines search queries and re-ranks results drawn from search indexes and presents information based upon demonstrated “like-minded” user interest. It also has a “What’s Hot” Sidebar feature pointing to the most popular search results for that site.
Bolt.com, a highly visited youth website, plans to use the platform to provide a search experience unique to teens.
“A vertical search solution will add significant utility to our popular club applications where teens aggregate around shared topics of interest,” said Lou Kerner, CEO of Bolt.com, Inc. “Our teens will engage with and appreciate a search feature that learns from them and talks straight to them. As we add new applications to Bolt, we’ll benefit from a search solution that keeps our teens on Bolt and drives revenue from their search activities.”
Eurekster believes personalized search is the way to grab and keep an audience while boosting ad revenue.
Steven E. Marder, CEO of Eurekster says, “By using Eurekster SearchPublisher, which publishers can brand as they see fit, websites harness the collective intelligence and energy of their visitors to provide highly relevant search results. This relevancy retains users and keeps them coming back to the publisher’s website as a source of content, community, commerce or as a portal. It improves the end-user experience, builds brand loyalty and provides increased ad-revenue opportunities for the publisher.”
