Scott Isaacs pumps up my ego. But, he’s wrong. Getting on an A-list blogger might have been good enough two years ago to generate some buzz.
I’m watching a tool that lets me watch what the tech blogs link to, though (it looks a lot like Memeorandum and it is in a prototype stage, should be public in a couple of months).
My conclusion? You gotta get 10 bloggers to talk about you now to get noticed. In a year it might be 20 or even 50.
That’s what teams who want a decent-sized PR pop should be shooting for. If you get 20 bloggers to talk about you (particularly if a good percentage of them hate you and wouldn’t link to you just cause they are your friends) you have a good chance of going viral.
One of the masters at evangelism is Dave Winer. He “tends a field” of people who’ll talk about his products and new features. Here Jon Udell talks about Dave’s new OPML outliner. Now, when you get Jon to write about you in InfoWorld you’ve really arrived! But notice what came first? More than 10 bloggers. Technorati is reporting that 20 blogs are linking to the download site and Bloglines is reporting 79 links (although I see a few duplicates in there).
That doesn’t guarantee success, but it means he has a shot. It should be the new bar for teams/companies trying to get a new product or feature noticed.
Start.com/3, by the way, has 166 links on Bloglines. Looks like they are doing fine!
If you’re an entrepreneur in the software field, how do you get your product noticed?
Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.
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