Adwords PPC Management Tip No. 1
Setting up an account
If you live outside of the US, different minimum bid prices hold true given the different currencies involved.
Let’s take the UK for example – in the UK the minimum bid price is ?0.04 whereas the minimum bid price in the US is $0.05.
This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD.
I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new
So, if you have yet to create an Adwords account – or indeed even if you have an account (you would have to shut it down before reopening another) – sign up at http://www.google.com (not your local Google portal – eg: .co.uk) and specify dollars as your account currency. It Ccould make a significant difference to your PPC management costs.
Adwords PPC Management Tip No.2
How to increase your business profitability by hundreds of percent
Ok,
So you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).
But what’s in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you’d think).
After the headline, the next thing that prospects eyes are drawn to is…
Yes you’ve guessed it – your name – your URL
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn’t mean you need to use it. There is nothing in Google’s T&C’s that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page – i.e. If you’re advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.
Hundreds of percent more profitable!-
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability – remember 76% more traffic will result in a like for like increase in bottom line profits.
Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.
Pop Quiz
One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL’s:
Which of the above display URL’s was the winner and which do you think was the loser and which one do you think was the winner?
Well, the results are as follows from worst to last:
MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks
Who would have thought it? I certainly wouldn’t but then that’s the point you will never know until you test.
My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there’s plenty you can still do – remember CAPITALISATION? And then there are sub-domains or even appended directory names.
All it takes is a little creativity and you’ll find your click through rates reaching new heights with your Adwords PPC management.
Adwords PPC Management Tip No.3
Keyword Resources
It’s easy to think you have a great list of 50 or 100 keywords and stop there but you’d be missing out on the thousands of other keywords your competitors may have researched.
Brainstorming Resources
Here are a few keyword brainstorming resources you should try to increase your keyword list:
http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtracker.php
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.trackingandtesting.com/dystatic/AdwordsTip1NicheDB.php
A little note on thousands of keywords: In theory you have 5,000,000 keywords available to you in your Adwords account. In practice this if used would ‘annoy’ Google as their servers would grind to a halt. Having thousands of keywords is not a good idea from a testing/tracking or PPC management perspective unless:
* You have a large number of people to conduct said tracking/testing
* You have the requisite tools to analyse results
* You are extraordinarily disciplined (along with all the people you have under your command) in implementing correct tracking URL’s
Google will cap the numbers of keywords in your account around the 50,000 level – they may allow more if your account history is good.
So don’t get too hung up on constructing thousands upon thousands of keywords – find the ones that work as quickly as you can and focus on conversion, your time will be well served.
Bonus Tip
Are you looking for somebody to help you with your Adwords PPC management? Well, perhaps before you decide upon who should help you, type in the following phrase into Google:
“bad ppc management”
Hmmm, makes you think doesn’t it!-
Tom O’Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on PPC management visit http://www.pdqprospects.com/index.html
