The main hurdle blocking a person or business from going online is figuring out how to pay for the site. Many times the solution to this problem is including advertising on their website.
Google AdSense is a service that helps Google AdSense advertisements find their way onto websites. These ads pull in lots of traffic into the website host and the advertiser’s location. However, the most profitable Google ads are placed only on the most relevant websites.
Over 150,000 Google Adword adverts are part of Google AdSense. Although these ads are placed in your website for free, website owners must qualify. Qualification depends on how best suited your site is for certain ads. Much like an agency picking the best magazines to place certain ads, AdSense picks your site and gives you a selection of ads to place in your website.
The advantage of this system is you don’t have to go out and convince advertisers to buy space in your site. As long as Google AdSense has reviewed your site and your happy with their selections, you can put these ads on any of your web pages for free. Instead, Google AdSense reviews your site and suggests relevant ads. You do have the option to turn down ads if the advertiser is a close competitor.
Now the question is how do you maximize the appearance of your site to qualify for the best ads? When AdSense scans your site, it’s looking for certain criteria. For the most part, Google is searching for well-constructed, expert “content” and a low number of broken links and “under construction” pages. It’s not easy to pinpoint what AdSense Mediabot is precisely looking for in content since the criteria changes frequently.
The safest way to establish high quality content is to use lots of relevant phrases and keywords. To see the latest guidelines go to https://www.google.com/adsense/policies. Typically, all “questionable” material like profane language or sexual content is rejected. Additionally, Google Adword adverts may not be displayed on directory sites.
You can increase the odds of getting the best Adword ads by using content that’s highly relevant to the highest paying Adword ads. By working on your content, you create a win-win situation. In other words, if you offer relevant content, most visitors will be drawn to your site through search engines and then visitors are more motivated to follow up by clicking on these ads. Furthermore, a higher proportion of visitors will return to your site since they view you as an expert on the topic.
Lots of sites offer free content that pertain to your site’s content that you can include as a page in your site. Some of these locations are AABusiness.com and AAGeneral.com. However, if you can provide it, original content is far better. Once AdSense Mediabot approves your site, you select from ad styles and paste an AdSense code into your web page.
The styles of Adword ads that traditionally get the best clicks are “skyscraper” and “leader board” style ads. While some Internet experts feel this approach to content and advertising is compromising integrity, many advertisers and website publishers see this approach as increasing the ability for visitors to get what they’re looking for.
Revenue starts to build for the website every time a visitor clicks on the ad. Some click-throughs pay a penny and others pay as much as $5 a click. You can check your revenue by going to your AdSense account online.
Is AdSense that profitable? Just check out who’s using it, such as big website publishers (About.com) and blogging experts. The appeal of Google AdSense is equally attractive to many kinds of sites and makes your presence online all that more affordable.
Copyright 2005 Riki Trafford. All rights reserved.
Riki Trafford is the owner of Direct MO
Marketing Inc
which offers low cost keyword-targetted web traffic.
For comments and questions visit his web site:
http://www.1dmom.com/
