I am very pleased to announce that today I became an “intrapraneur.” CooperKatz & Company, my employer, is launching a new practice that will carry the Micro Persuasion brand.
You can read the full details on our first service offering in this press release we’re issuing today. My blog remains a personal site, however CK is borrowing the name because we feel it has incredible equity and it best expresses our vision.
The initial Micro Persuasion service will have a laser-like focus on helping companies listen. Subsequent launches will help them engage, influence and empower consumers.
As my regular readers know, I believe that active listening is the most essential skill a company must learn in a world where we the consumers now are the media. At CooperKatz & Company we believe that this represents a tremendous opportunity for savvy companies to establish a transparent dialogue with constiuents in ways that were not possible before.
As part of our new service we will dig in and conduct a thorough audit a client’s overarching issues and vulnerabilities, develop a preparedness plan that might include the creation of special blogs, watch and closely analyze weblogs and other consumer-generated channels such as photo-sharing and link-sharing sites for bubbling issues, and strategize ways for clients to openly engage online audiences in a dialogue about their concerns.
It’s very consistent with what I wrote about last week.
We’re very excited about the corporate potential in social media. We also see a clear role for a PR firm with our deep expertise to analyze the chatter and provide counsel and are pleased to be packaging this all in a branded service that will help clients converse in a human voice.
Stay tuned for more Micro Persuasion services in the months ahead!
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
