Robert Scoble and Shel Israel point to another example of how corporate communication is changing on their Red Couch book blog.
“In the past when the NFL decided not to run an ad on the SuperBowl it’d take days for the word to filter around about what happened. Tonight? GoDaddy’s CEO, Bob Parsons, told us all his point of view on his blog.
GoDaddy wins two ways: one, they’ll probably get their money back for the second ad that didn’t run. Two, they get their message out anyway and now will get a ton of PR in the morning (not to mention lots of blog mentions which will bring precious Google Juice).”
They’ve already started tracking how GoDaddy is moving up in the Google queries about registering a domain or URL. It’s all a very Mark Cuban-esque move by company CEO Bob Parsons. Like the NBA owner, he’s using his blog to communicate in his own voice and in more detail his company’s side of the story.
I think we’re going to see CEOs doing more blogging in the future when it comes to addressing issues and less media interviews. Why? It minimizes their risk.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
