I’m not lovin’ it. McDonald’s sent up the whole “Virgin Mary on a grilled cheese sandwich was sold on e-Bay” saga in their Super Bowl ad called Lincolnfry.
It is about a French fry that looked like Abe Lincoln.
They did a series of two ads. You are introduced to the concept in the first ad and someone buys the fry on e-Bay in the second ad.
I was impressed enough at the time. They push you to a custom Web site a la subservient chicken. They tapped into a popular, humorous phenomenon. The ad series was poorly done however. If you don’t see the first ad, the second ad makes little sense.
Anyway, I dutifully visited the site and was intrigued initially to see it also had a blog. Then I realized it is a fake blog. Even the post comments are bogus.
Boo. Hiss. What’s the point? No one in their right mind would believe the blog is real. So while it is not deceptive, it still stinks. The site is so very camp to begin with; the fake blog is simply trying too hard.
I suspect that McDonald’s is probably already gearing up for next year’s Super Bowl. Super Bowl XL? Are you kidding me? It will be a Super Size Super Bowl to be sure.
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.
Visit Kevin’s blog: Strategic Public Relations.
