Yesterday the PRSA Westchester/Fairfield chapter was kind enough to invite me up to Greenwich, CT to give a lunchtime talk about blogging’s impact on PR.
Richard Lee at The Stamford Advocate covered the event and how it was received.
Murdok Editor: Selected clips from Steve Rubell …
“”There’s a tremendous opportunity here or a threat, depending on how you look at it,”
“I’m passionate about blogs,” Rubel said. “Bloggers are 8 million strong, and some have thousands of readers. All are influential.”
“Increasingly, bloggers are breaking news stories,” he said, explaining it was a blogger who first reported racial comments U.S. Sen. Trent Lott made at a 100th birthday party for the late U.S. Sen. Strom Thurmond. “The press are all over blogs looking for scoops.”
Rubel conceded that not all blog entries are honest, “but most of them want to tell the truth. One thing that doesn’t fly in the blogosphere are phonies. They’re quickly found out.”
“It’s not a controlled message. Controlled messages are a dinosaur in the age of blogs. The amateurs are rising up,” said Rubel
Some bloggers have become “evangelists” for a product or service, promoting its virtues, said Rubel, while others are “vigilantes,” who often write scathing opinions that a public relations professional may want to see so he or she can react accordingly.”
Read the full article here.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
