After unsuccessfully trying to tout its wares in the enterprise search market, GuruNet is back, this time with a free web-based information source.
Answers.com cost them $80,000, but the company is pinning its hopes on becoming the first place you go to, when you need specific information.
“”The consumer market is a great place to be,” said GuruNet CEO Bob Rosenschein, who described his company’s enterprise foray as “painful.” “All the metrics are up: connectivity, usage, number of searches, length of queries–everything about looking things up on the Internet is growing,” he said.”
An interesting move by GuruNet is their claim that they are not competing in the same space as Google. A good statement to make, after all who wants Google breathing down your neck?
“”We believe sometimes you don’t want to search for Web pages, and what you want is a quick definition,” Rosenschein said. “Sometimes people want information very quickly and that’s not Google’s strength. We are not competing head to head with any of the search engines. We complement or supplement their offerings. Google is in a league of its own.””
For fun, I asked Answers.com to give me information on “Google“. I take my hat off to them. The information they returned back was both informative and accurate. I even learned a new “googleism”…
“Googledork = A person who accidentally exposes information to the web by placing it into a location spidered by Google.”
And if you want to know about the place I grew-up…Brighton.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
