Members of the CMO Council recognized three of their peers at Google, HP and SAP during the CMO of the Year award reception.
This was held at the Computer History Museum in Mountain View, California on December 8.
Based on an online ballot of 1,000 CMO Council members, the 2004 CMO of the Year finalists included AMD, Cisco, Dell, EMC, Google, Hewlett-Packard, Mercury Interactive, palmOne, Salesforce.com and SAP. Google’s VP of Product Marketing, Jonathan Rosenberg, was elected CMO of the Year in the category of Business Value, Growth, and Creation; SAP’s CMO, Martin Homlish, was elected in the Continual Momentum Building category, and HP’s SVP of Corporate Marketing, Allison Johnson, won in the Transformation and Uplift category.
The new annual awards were presented by Geoff Dodge, publisher of BusinessWeek, and winners were elected based upon the market vision, strategy, leadership and creativity employed to build value, momentum and uplift for their organizations. BusinessWeek was the presenting sponsor of the awards and other key sponsors included Prophet and C3 Expo. In-kind sponsors included Restaurant O, Russo Winery and ProExhibits.
“The impact of marketing on business performance, customer experience and brand perceptions of these industry leaders proves the value of this critical function,” said BusinessWeek’s Dodge. “With the right strategies, practices and programs, marketing can profoundly impact the competitiveness and positioning of an organization. We are pleased to partner with the CMO Council to recognize the unique contributions and value created by the marketing teams at these three companies.”
BusinessWeek is the presenting sponsor of the CMO Council award program. CMO of the Year award winners will be recognized for their accomplishments in a full-page ad in the December 20 issue of BusinessWeek as well.
Murdok | Breaking eBusiness News
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