Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share the exercise I use where I came up with “Slice A Day :: your slice on marketing.”
1. Ask yourself, “What’s purpose and vision of my business, product or service?” For the case study, I was to have people volunteer some marketing stories…true case studies of business owners and how they promote business.
2. Then, gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Easy enough!
3. Let the brainstorming begin!
I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called “Brew” with the tagline “where ideas perculate”. I loved it! And to mimic it’s genius, here is where that spark of inspiration took me.
::: Start List :::
“grill – where ideas sizzle”
“water cooler”
…sidenote: i thought that’s where people really talk openly
“feedbag – serving up ideas”
“your market draw”
…sidenote: i don’t know how i got here
“evoke”
…sidenote: now i’m just writing words, synonyms
“persuade”
…sidenote: this is where the dictionary & thesaurus come in
“convince”
“share”
… a few minutes pass by
… a few more minutes pass by
“Slice-A-Day.com”
…sidenote: visual images of pie and cake
…sidenote: slice is a portion of a bigger piece…hmm
“Share Your Slice On Marketing”
…sidenote: tagline that explains and supports vision
::: End Brainstorming List :::
I like “slice” because you just get quick and small chunks to read… just enough to evoke a thought, to make you think, or to leave you wanting more.
With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer and Website Workout Mentor with DesignInomnia.com in San Diego, CA – an internet/web graphics firm that harnesses the Power of Design to Communicate. You have thirty seconds to capture your visitors attention online. Is your website doing the job? Find out with your Website Workout Assessment and improve your online presence today. Visit DesignInsomnia.com and discover the process of building a great website that helps you sell yourself with ease.
