Ask Jeeves has formed AJinteractive, the company’s new U.S. advertising products and sales division.
AJinteractive was formed to provide advertisers and publishers with world-class search, direct marketing, and media solutions, to effectively reach their target audience.
AJinteractive brings together the advertising products and the sales forces from Ask Jeeves U.S. and Interactive Search Holdings (ISH). ISH was acquired by Ask Jeeves in May 2004, and ISH properties include the MaxOnline network, Excite (www.excite.com), My Way (myway.com) and iWon (iwon.com). AJinteractive was formed to accommodate the larger suite of advertising products as a result of the acquisition, and provide a single point of contact for advertising across a network of leading online properties.
FAST FACTS: AJinteractive provides online marketing solutions within three main categories: Search, Media, and Direct Marketing:
— Search Solutions: Offers advertisers targeted online advertising opportunities. The product offering includes graphical and paid listing ad units that are delivered within the Ask Jeeves network of search properties.
— Media Solutions: Leverages a portfolio of properties to enable advertisers to effectively reach their target audience while providing publishers with powerful revenue- generating opportunities. The media solutions product offering includes Ask Jeeves (Ask.com), the MaxOnline network, Excite, My Way and iWon.
— Direct Marketing Solutions: Provides advertisers with effective direct marketing solutions by leveraging industry expertise, customer relationships and a diversified product suite. The direct marketing product offering includes email, lead generation, search engine marketing and promotions.
INTERVIEW: Jim Diaz has been named Senior Vice President of AJinteractive. Previously, he served as Senior Vice President of Sales & Business Development for Ask Jeeves. With 20 plus years of media sales, database marketing and business development experience, Diaz will use his broad skill set to continue to establish Ask Jeeves as a leader in the fast growing online advertising industry.
WHEN: Diaz is available for interviews to discuss the formation of AJinteractive and the products and services it offers.
Murdok | Breaking eBusiness News
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