24/7 Real Media announced today that Jeff Marcus has joined the company as senior vice president-Technology Solutions. As senior vice president-technology solutions, Marcus will be in charge of global technology development.
He will report to 24/7 Real Media’s Chairman and Chief Executive Officer David J. Moore.
Marcus succeeds Tony Schmitz, who will assume the new role of Director of Worldwide Technology Solutions, where he will continue to assist the Company with the development of its roadmap and strategy for technology products. Mr. Schmitz has also joined the Company’s board of directors.
Marcus joins 24/7 Real Media from Mirror Image Internet, a leading adaptive network that provides advanced content delivery, streaming media and Web computing solutions for e-businesses. During his four years at Mirror Image Internet, Marcus was vice president of streaming media and also served as vice president of operations.
Before joining Mirror Image, Jeff Marcus was vice president of global networking at DoubleClick. He previously also headed up global networking for KPMG, was vice president of operations at Global Enterprise Services (formerly the John von Neumann Supercomputer Center and an original National Science Foundation Regional ISP), manager of network planning at United Parcel Service and a software engineer for IBM. Jeff holds a B.S. in Electrical Engineering from Stevens Institute of Technology.
David J. Moore, chairman and chief executive officer of 24/7 Real Media, said, “Jeff Marcus has the background that will keep 24/7 Real Media in the vanguard of technological developments in the interactive industry. By successfully developing technological tools that leverage the analytical capabilities of interactive advertising and forging a seamless system for delivering the most effective ads, 24/7 Real Media is realizing its promise to work for publishers and advertisers to define the new frontiers of the industry. Jeff Marcus will ensure our continued progress.”
He added, “We are delighted that Tony Schmitz will continue his strategic role in all of our technology development efforts and has also joined our Board. Since he joined 24/7 Real Media in early 2003, Tony has spearheaded the transformation of our Open AdSystem platform into the industry-leading suite of applications and has ensured that all critical development and operational processes are under way and self-sustaining.”
Schmitz has almost 20 years of experience as a successful entrepreneur and technologist. Previously, he was a founder and CEO of Insight First, a New York-based Web analytics company acquired by 24/7 Real Media in 2003. Prior to Insight First, he was a managing partner at MarchFirst (formerly USWeb/CKS) in New York and Dallas, where he led a team that revamped American Airlines’ entire Internet technology infrastructure.
Schmitz said, “In the last year and a half 24/7 Real Media’s technology department has made great progress and I am confident it will continue to do so in the future under Jeff Marcus. I am excited about becoming part of the Board of Directors and look forward to continuing to work to ensure 24/7’s continuing leadership in ad serving, analytics and other activities.”
murdok | Breaking eBusiness News
Your source for investigative ebusiness reporting and breaking news.
