You always wonder how you could achieve better positioning in search engine indexes? I’d like to share some of my working experiences with you. After years of handling website promotion, I have figured out following rules that are proven to be effective.
Use true Meta tags only. The following is just one of the meta tag structures.
<meta http-equiv=”keywords” content=”keyword1,keyword2,keyword3″>
<meta http-equiv=”description” content=”a brief introduction to your website”>
<meta http-equiv=”robots” content=”index”>
<meta http-equiv=”revisit-after” content=”15 days”>
<meta http-equiv=”author” content=”web design firm name and URL”>
<title> Keywords – your website and company name </title>
Identify and display your real Keywords in a priority order. The keywords must relate to your business and service scope. Never misspell them. The secret is to review the Top 10 sites that appear under keywords that fit your website and online business. Study their titles, Meta tags, keyword density, and alt image tags before defining your own keywords.
Keep the Meta tags to maximum 1000 characters; otherwise most search engines will simply ignore the excess characters.
Avoid using words like “Free, the Best, the only and so on” to describe your site.
Always use your Keywords in the title of every single web page.
Use Alt tags in the first image on your website, and fill it with several important keywords in priority order.
Avoid using frames when designing a website. Framed sites may confuse some search engines.
Conduct a site analysis and audit, then correct site deficiencies.
Resubmit your website every two months.
In addition to above steps, I also identified a list of things you do not want to do.
Never hide invisible text on your website background.
Never use misleading keywords in your Meta tags that have nothing to do with the site.
Never try scamming search engines by writing bogus site descriptions.
Never use the same keywords for more than 3 times in a site description.
I usually spend hours to identify and analyze website keywords and develop meta tags for each site I design. If you really want your website rank high, you must study and understand the rule of each search engines. For instance, Yahoo! have very specific rules that you must follow in order to get listed. If your site is still under construction, then do not submit it to Yahoo! because they never accept websites are not ready for viewing; If you have submitted the site to Yahoo!, then wait patiently. It takes at least six to eight weeks or even months for Yahoo! Surfers to review your site. If you have no patience, Yahoo! offers Business Express service which charges $199, they guarantee to review and respond within 7 days, however, there’s no guarantee to list your website. Since Yahoo now receive thousands of site submission on a daily basis, it’s said they only list sites that are professionally designed with good and useful contents. Websites using free website hosting services or simply with a bunch of website links are rarely getting listed now. If you are serious about your business, get a domain name and have your website designed by professionals. Yahoo! is the most popular Internet directory; you don’t want screw up with them.
Before submitting your webiste to other search engines such as HotBot, AltaVista, Google, Infoseek, WebCrawler, Excite, Snap and AOL Netfinder, you should double-check the spelling of your Meta tags and site descriptions. Some of these search engines begin to charge fees starting from $99 for reviewing of your site. It is suggested that you request a web performance audit by an independent consultant rather than your own web developer. You may contact us for a full audit. You must know that once you submit it wrong, it takes a lot time and efforts to have errors removed from search engines. I manually submit our clients’ sites to major search engines. So do it right! AltaVista and Infoseek recently have toughened its rules on spamming. Remember, do not keep sending your site to them, keep your site keywords and descriptions strictly relate to your website content.
In conclusion, you must take caution when you submit your site to search engines, never abuse and never spamm. Any violations may result permanent removal of your site from these major search engines.
Brian Su is a senior consultant of http://www.SmarTechLab.com – an
Illinois-based consulting firm that specializes in e-business
development and marketing strategy. He also manages a popular
microportal at www.DollarTemplates.com that provides pre-made
e-commerce and portal web templates to webmasters and net
entrepreneurs around the globe.
