Verizon recently announced the March launch of a pay-per-click product for sale from their SuperPages site. Curious about the PPC newcomer, I wrote to Troy Perkins of PayPerClickAnalyst.com to get his preliminary thoughts on Verizon and the viability of their new product.
murdok: What are the chances for SuperPages success?
PPCA: Verizon is a very strong company as a whole. They have had much success in many different communication venues. Their super pages is a growing business, the addition of the ppc product just adds to the financial potential.
murdok: Will Verizon take Google search share?
PPCA: I do not think the goal is to take Google Search Share. I do not see them providing the same service today.
murdok: What does their partnership with FindWhat indicate about the quality/nature of the product?
PPCA: The partnership is a good way to go about entering the space. They do not need to reinvent the wheel. To my understanding and most importantly, if the Overture lawsuit were to ever materializes into something Verizon would have protection under the FindWhat.com organization.
murdok: Have you ever bought ads on SuperPages before?
PPCA: No.
murdok: Finally, do you think that business owners without websites will buy Verizon ppc ads?
PPCA: I am not sure exactly how the system will work if the advertiser does not have a website so, I cannot speak to that. I do think that if in the beginning the solution will not work for those w/o a website there will eventually be a solution for that group.
Garrett French is the editor of Murdok’s eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.
