Many marketers ignore the fact that visitors often cannot find their website if they aren’t promoting it consistently EVERY SINGLE DAY. Yes, I know it sounds hard but that’s the only way to go . Each day you don’t promote your website, will be a lost day for your business with potential sales lost !
You Need a Daily Website Promotion Strategy !
Without daily promotion you will not get the kind of traffic you need to make sales, unless you have a top 10 position in the major search engines for your chosen keywords or a high position in Yahoo. But even then, you can always improve the amount of traffic you get.
This means, you have to find other ways to drive traffic to your website and moreover, the traffic has to be highly targeted or you won’t have won a thing if only uninterested visitors come to your website . You want visitors who are eager to buy from you ….
An Example Schedule For Your Website
Spend at least 1 or better 2 hours a day on promoting your website. Without it, your website will NEVER transform to a traffic magnet . Below comes a schedule which could serve as an example (you should alter it according to your personal preferences) :
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Day 1 (Monday) : Newsgroups
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You have to “hang out” and advertise where your potential buyers are online . If you are selling CDs, post messages to newsgoups which offer MP3 music or which feature some famous popstars . Post messages with interesting headlines but don’t spam. Don’t post unrelated and blatant ads or you will just harm your business.
http://www.dejanews.com/ will give you a lot of newsgroups you can post to. Just do a seach for the keywords your products are related to .
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Day 2 (Tuesday) : Chats
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Visit chatrooms and start discussions with others who are also interested in the subjects you personally love. Do some research before you start chatting as there is a “netiquette” which you should respect !
A list of some available chatrooms can be found here : http://dmoz.org/Computers/Internet/Web_Design_and_ Development/Authoring/Webmaster_Resources/Chats_ and_Forums/
If you are not comfortable with webbased chats (which are Java based in most cases) , you should consider installing a Chat Client such as mIRC : http://www.mirc.com/get.html
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Day 3 (Wednesday) : Ezine Advertising
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As I already stated more than once, free ezine ads are a great way to test your ads in the first place. Prepare your free ads (look for ad codes !) and make a list of the publishers’ names and email addresses.
If you already know which ads are successful, you should definitely change to paid advertising as this is better noticed by ezine readers. Go for Top Sponsor and Solo Ads. A very large (but up to date) list of ezine publishers which accept these forms of advertising can be found at Ruth Townsend’s Directory of Ezines (http://track.ezinetactics.com/?id=mediaman-3593) .
This is a must if you want to advertise your products in ezines because the free directories are either not up to date or they do not include the relevant pieces of information !
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END OF PART 1
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