Sherlock holmes said “You see but you don’t observe”. This article is based on observation and deduction, no one from the google had said the secret to me. And I understand some of you user are going to say that it isn’t so, but what’s the game, try it and I guarantee you will get top page ranking at google.
Also before I begin, google changes its algorithm periodically, this is the process when this article is written. Even if the algorithm do change you wont be thrown too back to not come back again. As truly said, “When you hit the bottom there’s one place to go and that’s up”. Same applies to your web-site too:
Lets make this article more lively, start from the beginning, let the user search for say “screen capture”, now he presses search and the search to be found starts:
1. Google Directory: If your site is listed in a directory whose location contains the keywords, like in our case, Computer->Software->Windows->Graphics->Screen Capture, then that’s it. Your site comes under consideration.
2. Link Popularity: Yes, you have been hearing about this all the while and I am going to tell you, you weren’t wrong. It does matter. If a lots of sites are linking back to your site than your competitor then this is the second privilege.
3. Domain Name: If your domain name contains the keywords that’s another plus point. Like a site in our case screencapture.com or screen- capture.com have their favor.
4. Meta Tags: Description tag and Keyword tag is important. Make sure your description starts with the keywords say Screen Capture Software for Windows. Have a proper set of keywords too, repeating keywords is nothing I advise to you, if someone complains you are out of the game.
5. Title: This is important. Google gives more important to the index page then to other pages, so if you optimizing for one key-word for the whole site add keyword to your title. Don’t say ZeeSoft’s Easy to use Screen Capture software. Say Screen Capture software for windows. I repeat google gives more importance to the index page first.
6. Body: Your keywords must be present at the top of the page, if you are using a picture at the top use the alt key. Keywords must cover some density in the page. And content does matter. You can enhance this by adding your keywords
* in the heading tags (h1, h2…),
* in the alt tag for images,
* using the keywords at the top of the page,
* keywords in the link text,
* keywords in the file name or folder names,
Don’t assume that google-bot don’t reach the bottom of your page, it does reach every single point of your page.
Do this optimization from the last one to the first one. Every single point is important, and link popularity is to be given important because it is generally ignored. Good luck.
About the author: Zeeshan Alam had written many article on
web-site promotion, you can read them here:
http://is-pro.netfirms.com/ He is basically a programmer,
many of his software can also be found over there. And he
is a fan of sherlock holmes 🙂
