Promotion…also known as selling. Not an easy task in today’s market, but with the right tools you can succeed. What I know is what I have learned in promoting my business, and trust me, I could write volumes by now. But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work:
* Your friends and family. Yes, they love you, and most of them are more than happy to help you out. What I did was design a killer flyer and asked them to distribute them to their co-workers and the like. Now that’s cheap labor.
* I wrote a few articles that interested me and tied them in with my business then, approached various sites that I thought would be genuinely interested. Most of them that I approached were interested and, guess what, people are reading my articles with my business name tagged at the end. * Donate a percentage of your profits to a good cause that interests you. This generates tons of interest in your business by word of mouth and by association with the company that you are donating to. And hey, you’ll have better karma too.
* Send small inserts with your bill payments. Yes, with your bills. Traffic to my site doubled after I began doing this. The people that you pay money to are opening the envelope and depositing the checks that you sent to them. Why not add a small insert with your payment….they promote like crazy with inserts when they send you the bill. You’re just returning the favor.
Dawnell Harrison is the owner of www.spiritwhole.com which markets
home/garden decor, stress relievers, travel/business needs, and jewelry.
She is also a graduate of the University of Washington in Business
Administration, a published poet, screenwriter, and an animal activist.
