Targeting your customers is vital to your online success. Increase your web profits by focusing on prospects who are likely to buy your products or services. Ask the following questions to find out who your ideal customers are and what they want:
– Who wants or needs your products or services?
– What is the age range, gender, profession, industry, income level, and education of your ideal customers?
– What are your customers’ needs, wants, and concerns? What information do they want? Why do they want or need your products or services? How do they use your products and services?
– What problems do they have? What problems can you solve for them? What problems do your products or services solve?
– Who will be visiting your web site? Why will they come to your site?
– Are most of your customers computer literate? What computer monitor and screen resolution do they have? What browsers do they use? What software do they use? Do they connect to the Internet with a slow modem or a fast connection such as cable or DSL?
After finding out who your ideal customers are and what they want, target your web site’s content and design directly to them.
Attract your target audience with a benefit-oriented headline. Tell right away what your web site is about and what’s in it for them.
Examples: Authors and Web Entrepreneurs – Write a Profitable Ebook in Less Than 30 Days. Book coach tells you exactly how to write and sell your own profitable ebook and start making money within 30 days.
Job seekers – Get Employers to Read Your Resume and Get More Job Interviews With Attention-Grabbing Cover letters. Professional resume writer tells you how to write personalized, targeted cover letters that make you stand out from the other applicants.
Make your text large for seniors. Use a conservative design for accountants. Make your design colorful for children. Avoid movies, sounds, and animations if your customers have slow computers and Internet connections.
When you design or redesign your Web site, focus on your ideal customers and provide information they want. This will dramatically increase your web profits.
Looking for typing work at home? Start a secretarial business.
The Secretarial-Business-in-a-Box provides instant tools you need
to start and run a successful secretarial service. F*ree articles
and business start-up newsletter at
http://www.startasecretarialbusiness.com.
