Like any other space, websites gather junk over time too. Before you know it, your whole website is slowed down and losing sales because of it. Its time to clear it out and ensure your website is working at its most effective and selling your products at every opportunity and not losing sales at every opportunity.
If you want success online it is critical that you have a good website and offer a product or service that your market wants. Your sales message sells that product or service to your potential customers when they visit your website. The more focused your website is on presenting that message, and presenting it clearly, the more effective it will be at selling them.
You dont want to allow anything to dilute that sales message and reduce its impact on your potential customers. Junk takes up valuable space on an already cramped screen and reduces the effectiveness of your sales message by obscuring it, weakening it, or distracting your potential customer’s attention from it altogether. It can also increase the time it takes for your webpage to appear on your customer’s screen, causing them frustration. It can even reduce a highly professional and experienced business into an extremely amateur looking one if you let it. In short, it costs you sales.
If you are now thinking, ‘hey, i dont have any junk on my site.’ There is junk out there on many websites. Most people deny it exists on theirs at first. Many times I have asked webmasters and website owners to justify a particular piece of junk like some text or an image or an animation I’ve spotted on their site. Eventually they admit that the particular item in question serves no purpose whatsoever and could therefore be removed. Despite that they are often reluctant to see it go and sometimes they even insist on keeping it there having previously admitted it does absolutely nothing.
If you are serious about your online business, I urge you to simply check and make sure. Its very quick to do and the rewarding higher sales can make it very worthwhile. I’ll show you how to do it easily.
Okay, we have talked about having junk on your site and the negative effects it causes, but how do we identify and remove it?
Well, junk can be described as anything on your webpages that serves no useful purpose or causes an unnecessary distraction from your message. It can be a piece of text, an image, an animation, a form, a logo or any other element that serves little or no purpose. If you want success online, you are going to have to be ruthless here. Every single bit of junk you leave is working against you.
All you need is one simple rule and you can remove all the junk that is currently clogging up your website, and its this. For every single item on your webpage or website ask this simple question: Can you justify its existence? If the answer is yes, then it stays, if no, it goes. Before you ask there isnt any other answer, its either yes you can justify its existence or no you cant justify its existence.
Dont put it off. Go to your site right now and start de-junking. It wont take long. To be effective at removing as much of it as possible from your site try to remove your closeness to it. Be objective and stand back. Try to see your website how your new visitors see it.
Once you’ve removed all the junk from your website you will have a website that presents a clear sales message to your potential customers. It will clearly show that you have identified whats important to your customers and focused on them. There is nothing to distract them from that message and your website is working at its most effective, selling your products and services to as many potential customers as possible. Thats just how it should be.
Peter Simmons is editor of the DYNAMIQ EZINE. GET MORE SALES FROM YOUR WEBSITE STARTING RIGHT NOW at http://www.dynamiq.co.uk/ezine or email me anytime to find out how i can help you at peter@dynamiq.co.uk
