Common small potato tip-offs-
– Saying “Make the check out to me,” alerts customers that maybe you’re not a “real business,” and are either fly-by-night or evading taxes. Since serious businesses don’t operate that way, you just let them know you aren’t one
– Lacks a fax number or uses the same number for telephone and fax
– The business is called “and Associates” or “Enterprises,” or other names which are interpreted as thinly-veiled attempts to look bigger
– Doesn’t take credit cards
– Deals with money in a too-little-too-late fashion
– Pays bills through their personal checking account
– Its Web site has a very long address (after several ///s), instead of it having its own domain name
– Answers the phone without identifying the business name first, or lets family members answer customer calls in a casual way
– The business card doesn’t state what the business does, and it looks just about like the competitions’
– Uses a clip-art logo that everyone has seen lots of times elsewhere
– Places a full-colored, Yellow Page ad near the back of their telephone directory category
And you’ll discover hundreds more in Stop Looking Like Small Potatoes
Small Potatoes lapses aren’t a big deal if looked at one by one. But as they accumulate they tell people in unmistakable terms that you don’t have your act together-and that is a big deal!
(c) 2003, Off the Page Press
Dr. Lynella Grant Consultant and Author – Promote
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