When it comes to selling online, one thing is certain: a small focused website that features just one lead product will far outsell a big website that features lots of products and links.
By focusing on just one product, you avoid distracting your visitors or forcing them to make decisions. That way, they’ll take the time to study your product and the chances of making a sale are vastly increased.
I can see the evidence for this in my own business. While the main company website continues to bring in a steady stream of sales, it’s actually the individual websites for each of my ebooks that are responsible for the lion’s share of orders.
The problem, however, with having one website for every single product is that it adds a lot of extra overheads. In general you’re looking at minimum $100 for any kind of webhosting and somewhere between $8 and $35 for a domain name.
These are not huge figures, but let’s face it, costs are costs and if you’re in business you want to keep them as low as possible.
That’s why I felt it was worth sharing with you my little ‘trick’ for setting up brand new websites for just the price of a domain name.
This week I launched a new website for my ebook publishing guide. The TOTAL cost to set up this new website was just $8.97!
So how did I manage that?
Well, the first step I took was to set up a new folder (directory) in my existing webhosting account that would be the ‘home’ for my new website.
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This method can also be applied effectively to many free hosting services. Just ask your domain name registrar if they’ll be able to redirect to your free hosting service address before you buy the domain name.
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Next I designed the website, and published it to the folder I’d just created.
Then, I went along to the domain name registrar and bought the domain name I wanted for $8.97. The domain registrar I used offers a whole range of domain name services completely free (domain parking, URL re-direction, e-mail re-direction, etc.). If you shop around, you’ll find that there are lots of low-cost registrars that offer such services for free.
Once I had the domain name, it took me just a couple of minutes (via the domain registrar’s website) to set up the new domain name to point (or re-direct) to the folder I’d just created.
I’m even able to ‘cloak’ the address shown on the browser’s address bar, so that, even though people are surfing on my sub-folder, what shows up on the address bar is the proper domain name I’d just purchased.
Finally, the domain name registrar even re-directs my e-mails for free. This enables me to create new addresses and have any messages that are sent to these addresses re-directed to my regular e-mail address inbox.
And that’s it! A brand new website — hosted and all — for less than $10.
Now there’s no excuse not to create sales-focused mini-websites for ALL your products!
Michael Hopkins owns BizzyDays Publications. BRAND NEW E-BOOKS FOR FREE! Customize them and give them away. FREE PUBLICITY for you, FREE CONTENT for your visitors AND you can EARN MONEY as well! http://freeebooks.bizzydays.com
