Online readers love information, but be sure your information is crisp, clear and concise.
1. Target your Web content to your preferred audience. A good way to do that is to include your audience in the title or introduction. When you focus your information on your audience, you write more compelling, focused copy that your readers will love.
2. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a Web site. You will lose sales. Respect readers who want short material.
3. Make your headlines compelling. Test them on associates, edit them at least five times. If your headlines are not compelling, visitors will go to the next Web site.
4. Get to the point quickly in the title and the first line. Keep your introduction and conclusion to a sentence or two.
5. Make your copy strong, clear, and direct.
6. Tell your readers what you want them to do. They are waiting for your magic formula to make them richer, healthier, and happier.
7. Eliminate superfluous words, adverbs (like “ly”), and passive verbs. Replace linking verbs such as “is” and “was” with bold verbs. Use powerful words that sell!
Keep these tips in mind so that your Web site will bring potential buyers to your Web site, keep them at your Web site longer, and convert them to buyers.
Writing Articles for the Internet
Write tips in this format. Use this three-sentence formula to bring the curious to you.
1. First, use a verb as a command.
2. Then mention the cost of not following your advise.
3. End with a positive comment.
Keep these tips in mind, so that your articles will bring folks to your Web site.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
