A call to action such as “call now,” “order now,” and “click here” can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.
Here are examples of action words you can use on your Web site, in your email, and in other marketing materials.
Examples of Call to Action
– Click here to instantly order this course online.
– Order NOW before all copies of this limited edition are taken! 1-800- 444-1234.
– Pick up your phone right now and call our toll-free number at 1-800- 444-1234.
– Ten ways to increase your Web sales immediately. Sign up now to get this $29 value FREE!
– Increase your Web site traffic by 300 percent! Click here to find out how!
– Browse our recommended Web design resources! Click here.
– Bookmark this Web site now!
Capture Your Visitors’ Email Address
– Enter your email address here, and we’ll keep you posted about new Web design services, products, and resources.
– Click here to subscribe to our “Ask the Professional Web Designer” ezine.
– Join our FREE update list.
– Click here to receive a FREE seminar by email.
Here’s other information you may consider posting on your Web site or in your ezine.
Solicit Content, Participation and Feedback
– If your site offers information for webmasters, submit it today! We are interested in articles and tutorials about Web design and Internet marketing. – Email us if you have resources our visitors can benefit from. – Please report any additions, corrections, or dead links by sending an email to webmaster@p…. – Please send your comments about this ezine to webmaster@p….
Get Additional Exposure from Other Web Sites
– Recommend this site to your friends!
– Please forward this ezine to your friends and associates. Please keep the copyright notice intact.
A “Call to Action” is one of many strategies successful copywriters use. This proven copywriting technique can substantially increase your Web profits . . . so start using action verbs in your Web site!
This article is excerpted from Inside Secrets to Developing a Profitable Web Site. Visit http://www.profitablewebstrategies.com/ebook.htm for more info.
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