Question: I’m a web developer who has created a real estate oriented site that uses the Java language to make it easy to create a picture and text ad on the Internet. It takes advantage of digital camera technology, and enables a person to create an advertisement quickly, without special technical knowledge.
Since I’m a developer, I don’t know much about marketing. My site is located at http://www.HighlightYourHome.com. Any suggestions you have for promoting this site would be greatly appreciated.
Answer: Great! Now you have solved 10% of the problem.
A lot of people building a site think people will come, but the truth is you must advertise, promote and get the word out in traditional ways.
- Who is your target audience?
- How are you going to make them aware of your offering?
By the way, this cannot be done on the Internet alone. Once you have built the awareness, then the Internet becomes a very powerful advertising medium. You can join the normal FFA groups, buy position with Overture, etc., and this will get the ball rolling for you.
But to grow you have you build alliances with companies that would promote your service. The question here is, which company or companies would benefit from offering your service to their customers? This is a good place to start if you have a small budget. The other thought is you can team up with a marketing guy who might do it for equity in you business based on some agreed upon perforce based goal.
If you seek more information you can visit my site www.vcgconsult.com for a sales and marketing book I offer on the subject.
Regards,
Rene Vishney
Mr. Vishney has held several senior level positions as Partner in a Consulting firm, CEO, VP Sales and Marketing, Consultant, and CIO. As the founder, chairman, and CEO of the globally recognized software company, AWARD Software Inc., Mr. Vishney was instrumental in offering the leading edge BIOS software in the PC industry, which runs on over 300 million personal computers today. You can contact him at rvishney@vcgconsult.com, or find out more about him, his company, products and services at http://www.vishney.com.
