Rosalind Gardner got her Sage-Hearts.com online almost five years ago. Sage-Hearts.com is a place where visitors can find reliable information about the hundreds of “dating” sites online and unbiased reviews. Does this work? All I know is that she is bringing in between $30,000 and $50,000 per month-with a 50% profit margin.
Rosalind took her time to make sure her site was very content heavy. It contains not simply a list of services that are available, but details about each one-as well as articles on Internet dating. It is a very informative site.
Here are some of the ways Rosalind’s site produces so well:
1. Rosalind’s site provides a valuable service.
Often people will email me telling me they want to throw up a site and then make money from affiliate programs. The problem with this theory is most of these sites are so useless, no one visits them. Rosalind gets 4,500 visitors per day. Those visitors result in solid sales and commissions for her. Those people come and come again because she has such high-value content.
2. Rosalind spends money on targeted advertising.
Pay-per-click advertising is a big part of her budget. She knows by spending her money wisely she will get targeted visitors who are likely to spend money with one of her affiliate programs. The vast majority of her expenses are advertising.
3. Rosalind hit a growing market.
Instead of looking at what other people were doing and trying to copy it, Rosalind saw the huge potential of online dating before it was popular. Because she was in early, her site grew along with the industry.
Some people shake their heads and cluck their tongues at this point saying, “well, I can’t do it then.” Please don’t give up because others have succeeded in some areas before you. Just go out there and think about the next big wave.
4. Rosalind put up and continues to update a high-quality site.
One of her original thoughts on viewing the Internet was that the sites looked amateurish. She set out to put up a site that looked as professional as she is herself.
5. Rosalind works alone to keep costs down-and “farms out” projects she can’t handle herself.
Because she is able to do most of the work herself, she doesn’t need a staff or office. The few things she does need someone else to do, she hires done.
6. Because her site is an affiliate site, Rosalind also keeps down costs.
No inventory, product or shipping costs mean that Rosalind’s start-up and ongoing costs are low.
7. Rosalind captures and utilizes email addresses from her visitors.
Because her site has such high quality, she has instant credibility with her visitors. She uses an autoresponder to follow-up with new subscribers as well as to mail her 70,000 person list.
8. Rosalind uses testimonials.
When Rosalind sends mailers to her list, she uses testimonials from people who have written her after finding their match through her site. This is a powerful sales tool that produces spikes in sales for her every time she mails.
9. Rosalind writes articles.
By writing articles, Rosalind increases her credibility as well as her visitors. Other newsletters publish her articles and she makes more sales as a result.
Kevin Bidwell is owner of
http://www.All-In-One-Business.com/cg-bin/at.cgi?a=274293
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