In the early days of the World Wide Web, a lot of people had success placing ads on free Internet ad sites.
The idea caught on and soon there were thousands of free ad sites.
As you might guess, response went down. People would spend a full day tediously placing ads and not see a thing come from it.
The general wisdom these days is free Internet ad sites are a waste of time. But we may be playing the funeral dirge a bit early.
Recently we used a simple software program from becanada.com to blast our classified ad to several hundred major free ad sites.
After a week, our tracking page had received 26 hits. Granted, that is nothing to write Mama about. But 26 prospective customers for free isn’t a bad deal, especially if you use this method over and over on a regular basis.
Use a subject line that gets attention. Make your offer clear and exciting. Send people to a special web page that puts your offer up front.
Avoid getting tons of spam by using a different email address.
———————————————————————-
3.) Teaching as Marketing by Kevin Nunley
Most teachers have an incredible network of people they know in all walks of life and business. When you spend a semester working with the same 30 people each week, you get to know all about them and the industries they work in.
Many people who teach find the experience enriches their business. Some find a consulting business automatically grows out of it.
Teaching a class is a fine way to become known throughout the community for your knowledge and skill.
Most colleges and universities hire part-time teachers. You can teach an evening class about almost any subject. Many times the only requirement for teaching a community enrichment course is you have experience in the subject you are teaching.
While it isn’t a good idea to sell directly to students, many will be happy to introduce you to managers and specialists they know or work with.
Also look for opportunities to appear on instructional TV programs and contribute to book and journals.
———————————————————————-
4.) Send A Personal Letter by Kevin Nunley
Like you, I get hundreds of sales letters every day by regular mail and email. Most I just delete or throw away. If I know the person who is sending it, I give it a quick look.
The one exception is personal letters that are sent by regular mail. We read them and act on them.
Address your reader with an old fashioned “Dear Jane.” Include a few details about the recipient and her business. It makes your letter more personal.
Also flatter the reader. Let him know you find his project interesting or congratulate her on a recent award.
Indent paragraphs like the ones in this article. Hand sign your name at the bottom and include a hand-written P.S.
You won’t have time to send a lot of these personalized letters, so save them for major prospects or associates who can bring you lots of business over the long term.
To maximize your number of leads, send the less personal sales letter to everyone else on your list. This combination gives you the best of both worlds.
Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.
