There are thousands of blogs started everyday all with varying missions. Most are created because … it’s the thing to do. CEO’s, entrepreneurs and other business professionals are joining the blogosphere because they don’t want to be left out. That’s certainly one of the reasons I started this blog.
But is that a good reason? Of course not! That’s why I’m ending this blog immediately after this post. (just kidding)
That brings me to my point, why write a business oriented blog? It’s something I will admit I didn’t explore long enough before I started this blog just last Friday.
It is commonly thought that business blogs are about building authority for the blog writer. For instance, over the last couple of years – a marketing strategist for the PR firm CooperKatz & Company has become Steve Rubel, and blogger. Steve has parlayed his new status into significant notoriety.
Well, if notoriety is your motivation I think your blog is doomed. Starting a business blog should be about the reader, not the writer. It should be about providing readers with information and ideas that are useful and unique. I think Steve has done this well.
Business blogs are really not much different than other business publications. Provide the reader with timely information and unique perspective which comes from your personal and business experiences and you will be offering your readers something worth reading.
Have I done that with my first posts in this blog? I think I’m still working on it … It’s not easy being a blogger!
