Eight days ago, news surfaced about Google Chrome’s latest advertising initiative in the UK. Today, further insight into this campaign’s effect has come to light. Hitwise, a renowned web analytics firm, shared fresh statistics shedding light on the campaign’s impact.
Significant Surge in Google Chrome Searches
According to Robin Goad from Hitwise, UK-based internet searches for Google Chrome have seen a remarkable increase. In fact, they’ve almost doubled in the past few weeks. Currently, these numbers are at their third-highest since Google Chrome’s introduction in the latter part of last summer.
Furthermore, the upward trajectory in Chrome’s search frequency hasn’t plateaued. Interestingly, those currently inquiring about Chrome likely differ from the initial users searching for browser details during its debut.
Competition in the Browser Market
While Chrome’s growth is notable, its competitors aren’t lagging behind. Internet Explorer continues to hold its ground in the market. In comparison, Firefox maintains a significant lead over Google’s browser.
However, it’s essential to note a key point: search frequency doesn’t always translate to increased market share. Thus, while more people are looking up Google Chrome, it doesn’t necessarily mean they’re all making the switch.
Potential Implications for Google’s Marketing Strategy
Regardless, the evident spike in interest suggests that the advertising campaign resonated with the audience. This uptick might hint at Google’s potential future strategy. Given the current results, there’s a plausible scenario where Google amplifies its offline advertising endeavors to further bolster Chrome’s presence.
In sum, while the battle of browsers remains fierce, Google Chrome’s recent advertising efforts in the UK signal a proactive approach to capturing a larger share of the market.
Hitwise | Google Chrome | Internet Explorer | Firefox
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