Facebook (96%) is now the most popular communication tool, followed by SMS (93%) and email (91%), according to a new survey from Prompt Communications.
When consumers were asked which method they used most frequently to communicate, 37 percent said SMS followed by Facebook and the phone at 28 percent. Respondents feel that email is now less important than social media, but only 20 percent said they could live without it entirely.
“Facebook is the most popular social network in the world, with over 350 million users, so it should come as no surprise to discover that people are using it as a primary tool for communication,” said Hazel Butters, CEO of Prompt Communications.
“However, our survey results also show that people are still using more established methods of communication, from the phone to email. It is important for organizations to understand these trends if they want to reach their customers exactly where and how they would like to be reached. As attitudes change and new methods of human interaction develop, businesses must stay ahead of the trends.”
Many people have concerns about their employers seeing their personal information, with 73 percent worried that their bosses will view their profiles on social networks. When it comes to their family’s access only 27 percent would not want family members to see their profiles.
People overall believe that advances in technology have created a negative effect on their lives and interpersonal communications. More than half (60%) believe communication relies too much on technology, while 71 percent feel social media is making communication less personal.
Despite these reservations, people are still using social media regularly. More than a quarter (28%) of respondents said they could only go one week without using social media.
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