YouTube’s struck another content-sharing partnership, and it’s a big one. Univision, which is the top Spanish-language broadcast network in America, has agreed to supply the video-sharing site with both short clips and full shows.
On the YouTube Blog, Strategic Partner Development Manager Laura Lee explained the importance of this arrangement by noting that the size of YouTube’s Hispanic audience has increased by 80 percent in the last year. She also stated that this deal counts as “one of YouTube’s most comprehensive partnerships for full-length content to date.”
Lee then continued, “Expect to see programs from Univision’s three networks – Univision, TeleFutura and Galavision – as well as unique footage from celebrity interviews and special events such as next year’s ‘Premio Lo Nuestro a la Musica Latina’ (Lo Nuestro Latin Music Awards).”
So as soon as Univision’s content makes it to YouTube (and this may take a few months), the site is likely to become much more popular with native Spanish speakers. And it’s not hard to imagine that many people who are trying to learn Spanish will appreciate the new content, too.
As for the partnership’s financial details, nothing was disclosed, but Univision will take advantage of YouTube’s Content ID system, meaning it should receive at least a little bit of money.
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