Google has introduced a couple of new alert options for AdWords advertisers. Users can of course use account alerts, and can also use custom alerts. Now Google has added new alerts for keyword and budget ideas, which are personalized tips to help users improve their campaigns’ effectiveness. These are in the “opportunities” tab.
“New ideas are usually generated for campaigns and ad groups every few weeks, but you may miss ideas that can expand your coverage and boost your traffic if you don’t check the Opportunities tab regularly,” explains Google’s Dan Friedman. “Now, when there are new ideas available for your review, you’ll see them highlighted along with the rest of your campaign alerts.”
Google has also added the ability to create custom alerts for changes in conversion volume, conversion rate, and cost per conversion for users using AdWords conversion tracking.
“By setting alerts for your conversion data, you can make sure that you’re quickly notified about fluctuations in your key metrics,” says Friedman.
Google says it is still working on bringing custom alerts to all linked accounts for My Client Center (MCC) users, but until then, you can just set custom alerts for individual accounts if you can log into them directly.
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