Google said Tuesday it is working with airports in the U.S. as well as Boingo Wireless, Advanced Wireless Group, Airport Marketing Income and others to provide free Wi-Fi as a “holiday gift” through January 15, 2010.
The free Wi-Fi is available in 47 airports, including Las Vegas, San Jose, Boston, Baltimore, Burbank, Houston Indianapolis, Seattle, Miami, Ft. Lauderdale, Orlando, St. Louis and Charlotte. As a result of this project, Burbank and Seattle airports will begin offering airport-wide free Wi-Fi indefinitely.
“We’re very happy to extend our Holiday Wi-Fi gift to the millions of people who will spend time in airports over the next few months,” said Marissa Mayer, Vice President of Search Products and User Experience at Google.
“We know that this is a very hectic travel season for people, and we hope that free Wi-Fi will make both traveling and connecting with friends and family a little bit easier.”
According to the Federal Aviation Administration, over 100 million people will pass through the participating airports between now and January 15, 2010. Travelers often have extra time on their hands after they pass through security for a variety of reasons, including bad weather.
A recent study by the Wi-Fi Alliance found 50 percent of business travelers take red-eye flights in order to be “reachable” during business hours, and the majority (82%) said that being connected via Wi-Fi would help solve that problem.
“Google gets this year’s Wi-Fi Santa award for sponsoring complimentary access in dozens of airports, both to the traveler’s and airport’s benefit,” said Dave Hagan, president and CEO of Boingo Wireless.
“In addition to the obvious bonus holiday travelers will enjoy, sponsored access will increase overall Wi-Fi usage in the participating airports and help supplement the airport’s increasingly important non-airline incremental revenue.”
In keeping with the spirit of the season, travelers who log on to networks of the participating airports will have the option to make a donation to Engineers Without Borders, the One Economy Corporation or the Climate Savers Computing Initiative. Google said it will match the donations made across all the networks up to $250,000, and the airport network that generates the highest amount per passenger by January 1 will receive $15,000 to donate to a local nonprofit of their choice.
In October, Google partnered with Virgin America to offer free in-flight WiFi to all passengers flying with the airline. Five of the airports participating in the program are also Virgin America destinations: Boston, Seattle, Las Vegas, San Diego and Virgin America’s newest destination launching November 18, Fort Lauderdale.
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