Update: Google has now announced that you can buy Promoted Videos directly in AdWords.
“AdWords advertiser with video content — from a small business looking to promote a product, to a movie studio premiering a new trailer — can use Promoted Videos to make sure their videos find a larger audience,” says Jonathan Goldman, YouTube Engineer. “This integration will provide a single destination for your overall Google ad buy, and will give YouTube advertisers access to campaign tools in AdWords.”
Original Article: Google has decided to start including promoted YouTube videos in AdSense. This means that these videos are now an available ad unit that can be displayed on AdSense publisher sites.
YouTube promoted videos include a thumbnail image with three lines of text, and when clicked, they take the user to a video or a channel on YouTube, so it’s not like there will be full-sized YouTube videos in AdSense ad spots on publisher sites.
“Extending Promoted Videos to AdSense sites will enable these content producers to broaden their reach, while providing you with another way to earn from your ad space,” says Arlene Lee of Google’s Inside AdSense team. “At this time, these ads are only available in English to US publishers, but we’re looking forward to expanding to additional regions and languages in the future.”
The promoted videos are contextually targeted to AdSense publisher pages, and publishers will earn from them on a cost-per-click basis. They are available in the following formats:
– 300×250 Medium Rectangle
– 336×280 Large Rectangle
– 728×90 Leaderboard
– 250×250 Square
– 200×200 Small Square
“Just like other ads, Promoted Videos compete in our standard ad auction, so they’ll help drive up competition among advertisers bidding to appear on your pages,” says Lee. “When a Promoted Video wins the ad auction, it’ll be shown alone in one of the eligible ad formats.”
Videos of course have to meet YouTube’s advertising guidelines and terms of use, as well as community guidelines. Publishers can prevent promoted videos from appearing on their sites by adding “youtube.com” to their competitive ad filter list. This will block all YouTube content.
It should be noted that the addition of promoted YouTube videos to AdSense has nothing to do with Google’s video ads offering.
YouTube promoted videos could be a good way to increase AdSense clicks, because the very nature of them draws the user’s attention to watch a video, and at the world’s most popular online video site. Plus the videos should be relevant to the content of the page. This could be a big money maker for AdSense publishers. It should be big for people promoting their videos as well.
