Back in July Facebook updated policies for third-party ads on Facebook Platform. The company disabled two entire ad networks and over 100 more apps were suspended or brought into compliance over ad-related violations. Half of those had over a million monthly active users.
Facebook has now disabled two more offer and ad networks, which the company says have repeatedly violated its policies. This has all been part of Facebook’s continued action against deceptive ads. The company has addressed its efforts in this area on the company’s developer blog.
“First, deceptive ads are a widespread issue on the Web and one we fight aggressively,” says Facebook’s Nick Gianos. “This battle is not new and it’s far from over. We faced stimulus scam ads on our own system earlier this year and pushed them off the site with rigorous enforcement. We did the same months later when deceptive ads from third-party ad networks appeared in applications. We’re doing that again now as we see them appear in the form of offers.”
“We recognize that monitoring ads isn’t the first area of focus for an entrepreneur just getting started with social applications,” he says. “That’s why ad networks that don’t play by the rules should expect to be our first point of contact in our line of enforcement. Our policies are clear. If you’re an ad network and don’t comply with them, you are doing a disservice to your customers, and you should expect your business opportunities on Facebook to cease.”
The company emphasizes that it is the responsibility not only of ad networks, but also of developers to make sure content running in third-party apps is appropriate.
Facebook’s policies on offers and “inappropriate” ad content can be viewed here. If there are questions, which there no doubt will be, they can be sent to Facebook via the Platform Advertising Contact form.
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