Walmart.com said Thursday it will start offering its Top 10 pre-order DVD movie titles at just $10 each as well as “free home delivery” on its entire catalog of DVD and Blu-ray titles (excluding box sets).
The move comes as the retailer continues its aggressive efforts to win over more holiday bargain shoppers. Last week Walmart announced it would let customers pre-order 10 of the most popular upcoming books for as little as $10 each, sparking a price war with Amazon.com.
Customer will be able to pro-order popular titles online including “Harry Potter and the Half-Blood Prince,” “Night at the Museum: Battle of the Smithsonian,” “Star Trek,” and “Angels and Demons.”
“This will be a challenging holiday season for our customers, and we recognize that more of them are choosing Walmart.com every day as the website with the lowest prices,” said Raul Vazquez, Walmart.com’s CEO.
“We’re excited to offer our Top 10 pre-order DVD movies titles for just $10 as well as free home delivery on our entire assortment of DVD and Blu-ray titles. This is yet another example of how we continue to help our customers save money online at Walmart.com during the holidays and beyond.”
It will be interesting to see if Amazon.com and other retailers follow Walmart’s lead.
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