Regardless of what some individuals and marketers seem to think, the point of Twitter is not to amass as many followers as possible. Experts discussed this and other no-nos – along with what you should do – at BlogWorld during a session titled “The Twitter Game – How To ‘Play’ Social Networking And Why It’s A Bad Idea.”
(Coverage of the BlogWorld conference continues at murdok Videos. Keep an eye on murdok for more notes and videos from the event this week.)
This was a question and answer session, so apologies go out in advance if the tips seem a little disjointed. The speakers weren’t changing subjects at random. Here’s what Jesse Stay, the CEO of SocialToo.com and man behind StayNAlive.com had to say, however.
Stay stressed that Twitter is a broadcasting platform, with the whole idea of it being to initiate conversations. Use it to build relationships with people, and use other tools as you see fit, too. (Stay suggested beginning things on Twitter and then taking them to Facebook.)
Micah Baldwin, the CEO of Take Comics and creator of #followfriday, pointed out that Twitter use can put a human face on a large corporation. He also said it’s the “who” that matters more than sheer numbers – “followers are the megaphone,” but who you follow is the voice. And on that note, he added that the worst thing Twitter’s done is introduce value to followers, and that auto-following is bad.
Reem Abeidoh, Outrider North America’s social media strategist, supported and put a new twist on some of these points, saying that at the end of the day, no one’s addicted to the platform. It’s the people who matter, instead.
Finally, Lucretia Pruitt, the director of social media at Collective Bias and blogger behind GeekMommy.net, said that following and engagement aren’t tied as directly as people think. She believes that social media is a tailored industry, as well, rather than one-size-fits-all, and that social media use should be specific to every situation.
murdok Video reporter Abby Johnson contributed to this report.
