YouTube announced that it is has been serving well over a billion views a day. This announcement comes three years after Google acquired the company.
Chad Hurley, CEO and Co-founder of YouTube wrote on the company blog that since the early days, YouTube has been committed to three basic principles as described:
– Speed matters: Videos should load and play back quickly.
– Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
– Open platforms open up possibility: Content creation isn’t our business; it’s yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.
“Three years after the acquisition, our platform and our business continue to grow and evolve,” says Hurley. “We are still committed to the same principles that informed the site early on, but we know things have changed. As bandwidth has increased, so has our video quality. As we’ve started to see demand for longer, full-length content, we’ve brought more shows and movies to the site. There are now more ways than ever to make and consume content, and more of you are looking to turn your hobby into a real business.”
YouTube has certainly accomplished a lot since it was launched. They even have 3D videos now.
YouTube has already had a pretty interesting week or two. First, Google announced that it would include YouTube promoted videos in AdSense. The only known footage of Anne Frank was found to be posted on the site, and YouTube has been streaming the announcements of the Nobel Prizes. The company also formed some new content ID partnerships.
