TweetMeme didn’t take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package.
“We know that publishers/blogs use our button to get further traction, but that is only one side of the coin,” says TweetMeme’s Nick Halstead. “How do you know if your story was a success beyond just the retweet count? We have been working with partners to build a analytics package that is tailored for our users to understand how’s and why’s of the spread of a story.” He provides some screenshots:
The package will be available next week in a private beta. This will coincide with a new public release of a new version of TweetMeme itself. Here’s a look at TweetMeme’s daily button impressions, to give you an idea of how popular it is:
Features TweetMeme lists as ones that differentiates the service include:
– One-Click retweeting
– RSS + Email Buttons
– A range of plugins both by us and 3rd party developers.
– Integrated support for 11 Shortening services
– Scale supported by Sun Microsystems
– 24 hour support from our Team on Twitter on our dedicated support forum
– Enterprise Features for larger sites
TweetMeme is clearly determined not to let this powerfully-branded (by domain name alone) competitor steal all the headlines. It is relying on user loyalty and its already-established following to carry it into a more competitive future, as Twitter itself prepares its own “Project Retweet.”
