The Federal Trade Commission has recently taken an interest in regulation of blogs when it comes to bloggers receiving products and writing about them. A lot of discussion has taken place about what it means to blog responsibly.
The Responsibility Project from Liberty Mutual partipated in the recent BlogHer conference, and has put together a nice little gallery of videos in which bloggers talk about the subject. A few samples are below:
https://www.youtube.com/watch?v=qizlMDgMBCQ
https://www.youtube.com/watch?v=b4EpY8ESGkI
Regarding the whole sponsored posts thing, Liberty Mutual cites the following statistics:
– 98 percent of surveyed bloggers believe it is acceptable to receive a free product
– A majority of bloggers mentioned transparency, disclosure and honesty as key caveats to receiving free product and writing sponsored posts
– 84 percent said honesty is a key trait of a responsible blogger, followed by transparency (66 percent) and reliable sources (56 percent)
There are quite a few more videos like the ones above at the Responsibility Project site. It’s nice to see an array of different responses to the subject.
What do you think being a responsible blogger means? Tell us.
