YouTube has launched a feature that lets video uploaders share information they collect with YouTube Insight. The shared info is able to be viewed by anyone watching the user’s videos.
“Now when you watch a video, you can learn even more about it and its audience: on the watch page, under the ‘Statistics & Data’ section, users will be able to see more information about a video’s views over time, its popularity in different parts of the world, the top drivers of traffic, and the video’s top three audience demographics,” explains YouTube Software Engineer Jonas Yngvesson.
Things that can be shared are:
– total views
– number of ratings
– where the video is most popular (geographically)
– popularity by demographic
– referrals
Yngvesson says that partners can attract more advertisers by allowing this information to be viewed. Advertisers are looking for brands with lots of views and audiences who are engaged. Those who fit the bill can basically show this off by sharing the data.
“We’ve seen popular users like Paul Telner and Chris Bosh leverage YouTube Insight to sign business deals and sponsorships,” says Yngvesson.
Advertisers can use the data to help them match content with their target audience. They can also find new partners of interest.
When you upload content, you have the ability to turn the feature on or off for each individual video. This can be done in the privacy settings under “My Account”.
