If you’re tired of hearing about Michael Jackson already, I’m sorry, but he’s still dominating the news and the web. He’s still responsible for two of the trending topics on Twitter at this time (Michael Jackson and MJ).
You’ve probably read about the effect Michael’s death has had on the web. It also had a huge impact on people downloading and buying his music. It had a big impact on searches as well. Hitwise has released some data about the top Michael Jackson songs, albums and lyrics that were searched for after his death.
“For retailers and publishers looking to prioritize merchandise and content, one measure to predict demand among consumers is through search data,” says Hitwise’s Heather Dougherty. “When looking at the variations of searches that included the search term ‘michael jackson’, we classified the top 1000 terms from the week ending June 27, 2009, to find the most popular song & album and lyric searches. Many searches were very broad, looking for the ‘best’ and ‘top’ michael jackson songs, but the specific songs & albums that were searched most were Thriller and Off The Wall. Searches for lyrics were also common, with the most popular being ‘Beat It’ and ‘Billie Jean’.”
Here are the top five in both categories.
Top 5 Songs & Albums
1. Thriller
2. Off The Wall
3. You Are Not Alone
4. Bad
5. Ben
Top 5 Lyrics
1. Beat It
2. Billie Jean
3. You Are Not Alone
4. Bad
5. Ben
I guess the real question is how long will this Michael Jackson mania last? On the whole, it will probably last for an eternity, much like that of Elvis, but as far as dominating the web, it’s bound to simmer down sooner or later. How long do you think it will be before Michael Jackson is no longer a trending topic on Twitter? Share your thoughts.
