Abby Johnson of Murdok had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.
A couple tactics discussed by Van Wagner include:
– Determining what your competitors are paying for their ads, and approximately what their quality score is by doing a little “competitive analysis.”
– Pulling reports from the search engines periodically and using excel to generate a an optimized bid list. He says this does 80% of what a lot of the good tools out there do – for FREE.
