PR Newswire has launched Social Media Metrics, a new intelligence tool powered by Sentiment Metrics that allows users to monitor, analyze and measure the impact of what is being said about an organization, brand, or competitor on social media sites.
“Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organization, who is buzzing about a brand, and when a crisis situation is about to develop,” said Allison Murphy, PR Newswire.
“However, sorting through the reams of information in the social media universe and then analyzing the data in an effective manner can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now efficiently and intelligently analyze how key audiences and the public in general are reacting to and even dictating how their organization and brands are portrayed within the various online and social media circles.”
Social Media Metrics tracks more than 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs. User can create their own customized searches to track keywords related to an organization, industry and competitors.
Once a user establishes search criteria, Social Media Metrics provides intelligence on the data it tracks though a series of analytical tools. Key features include “Authority Score” which offers details about the impact of a blog or social network on a brand or message by providing the number of inbound links from other social media sites.
The “Top Topics Report” flags the most frequently discussed topics about a brand or its competitors. The “Sentiment Report” offers insight about whether discussions are positive, negative or neutral. The Sentiment Report tool can create alerts about negative mentions and warn the user that a crisis could be brewing.
“The longer it takes to respond to a negative situation that may be developing on social media channels, the worse the situation is going to be,” said Murphy.
“An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control.”
