More than 17 million people in Turkey accessed the Internet from a home or work location in April, viewing an average of 3,044 pages per visitor, according to comScore.
Of the 17 European countries individually reported by comScore, Germany’s online audience was the largest with 40 million visitors in April, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors).
The Internet audience in Turkey was the seventh largest with 17.8 million visitors, making it the second largest country in Eastern Europe behind Russia (31.3 million visitors). Internet users in Turkey were also the most engaged in Europe, spending an average of 32 hours online.
“The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person,” said Mike Read, SVP and managing director, comScore Europe.
“Much of this heavy engagement is driven by usage of social networking and entertainment media sites, which maintain users’ attention for extended periods of time. There are certainly excellent digital marketing and advertising opportunities in reaching these 17 million Internet users who are so engaged with the medium.”
Google sites ranked as the most popular in Turkey with more than 16 million visitors in April, a reach of 90 percent of the total online population. Microsoft sites ranked second with 15.5 million, followed by Facebook (12.8 million visitors) and DOL (10.1 million visitors), owner of Turkish-based entertainment and sports sites Ekolay and Fanatik.
