Late last year, Google announced that it would be experimenting with ads in more places. Since then, we’ve seen Google Image Search, Picasa, and Google News ad additions.
Google Finance now caters to display advertising via the Google Display Ad Builder feature of AdWords. Google has also designed a few financial templates for this.
The templates can be used anywhere throughout the Google Content Network, and are not limited to only use on Google Finance. And likewise, advertisers can use any other display ads on Google Finance. Here are couple sample templates Google provides:
“Google Finance is a great opportunity to reach a relevant audience while they engage with financial content,” says Austin Rachlin of Google’s Inside AdWords Crew. “You can use the AdWords placement targeting tool to target Google Finance like any other site on the content network, with the exception of third party ads.”
More information can be found at this Help Center, and advertisers new to Google’s Display Ad Builder will find a great resource in this collection of video tutorials Google has put together on YouTube.
To use Display Ad Builder, just go to the “Display Ad Builder” format option from any group, and the new templates will be available in the section labeled “Financial Services.”
